Three successful businesswomen named Euphonia, Yvonne and Thato. Each of them had achieved great success in their respective industries, but they were ready for a new challenge to share their common passion for seafood.
One day, they stumbled upon a fish and chips franchise that was up for sale in Jabulani Soweto. The franchise had a strong reputation and a loyal customer base, but it needed a fresh perspective to take it to the next level.
After some discussion, the three women decided to pool their resources and buy the franchise together. They were excited about the opportunity to work together and bring their unique skills to the table.
Euphonia, who had a background in finance, took on the role of managing the finances and ensuring the business was profitable. Yvonne, who had experience in marketing, was responsible for creating a marketing strategy to attract new customers and retain existing ones. Thato, who had a background in operations, oversaw the day-to-day operations of the business, ensuring that everything ran smoothly.
At first, there were some challenges as they adjusted to working together and running a fish and chips franchise. However, they quickly found their rhythm and started to make some changes to the business. They realised creating a new brand from this flailing franchise group, which had its own set of challenges, was the way to go. This was the birth of Village Fish and Chips after they defranchised. They updated the menu, introduced superior customer service, and created a unique batter blend with different herbs and spices which became a huge success.
Their efforts paid off, and Village Fish and chips started to see an increase in sales and profits. The three women were thrilled with the success they had achieved and the positive impact they were having on the community. They even began to consider expanding their newly found brand to other locations.
Euphonia, Yvonne, and Thato ultimately demonstrated that one may achieve one's goals by diligence, resolve, and ingenuity. They had left their prior professions to open a successful fish and chips business, and they were looking forward to seeing where their entrepreneurial drive would lead them next. The local franchise group expanded onto the national scene after buying fifteen additional establishments. They first shared ownership of a single store before dividing up the remaining fifteen amongst the three visionaries.
This success story shows how a combination unbridled passion, resourcefulness, hard work, and probably a bit of good fortune helped make Euphonia, Thato and Yvonne’s dream of sharing their passion for seafood to became not just a reality, but a smashing success by expanding into their own brand and decided to franchise Village Fish and chips in 2023.
